Oct 4, 2010

Online Reputation Management fights negative publicity on the ’net

The internet brings new ways of marketing and publicity for a product. And what it also unexpectedly garners is bad publicity and a negative image. Imagine what effect it would have on the sales of a company when bad reviews and malicious news crops up in the search engines. It would reduce years of toil and hard work to null.

We at Rikhav Infotech realized this and indigenously designed and created a concept which would help the companies around the world in protecting their image from being tarnished. This concept is known as Online Reputation Management (ORM). It is sure to catch on like fire. The ORM makes use of public relations and marketing along with marketing of the search engine.

Today for finding the right type of website people make use of search engines such as Google and Bing. Google is like a supermarket when you can find products. And websites are like different sections such as groceries or cold storage which cater to a specific product type.

Nowadays calling up a friend for advice or asking your parent for a health tip is a rarity with everything available on the internet. And these search engines help a website in getting an audience. And as mentioned they are also driving the people away due to bad customer feedback or negative campaign by a rival company.

Everyone wants to be in the top ten rankings of the search engines. Ultimate goals of any successful brand are high rankings and visibility. Our strategies help in pushing the garnered bad publicity down the search engine rankings and out of the public eye. Statistics prove that the common public hardly ever views more than two pages of the keyword results of the search engine.

With the ORM services Rikhav Infotech helps achieve and ensure high listings and indexing in search engines for all corporate communications and positive web sites for our clients. This helps develop a positive and healthy web presence for the company and the product. ORM helps in attaining top positions of the listings of the search engines. Through the means of our services you can maintain the reputation of your brand in the global web sphere. This also helps create online assets. These online assets make you more actively involved in the web and with your consumer. These assets are controlled and owned by your brand.

The online assets include corporate sites, sister sites and even micro sites. A blog for your company which encourages employees to talk about their experiences in the company is a crucial online asset. These blogs also help the consumer get acquainted to proceedings of the company and give the company much needed exposure and connectivity. Blogs help spread positive word and also connect with prospective employees.

Corporate communications are also important online assets for a company. They can include case studies, press releases, testimonials, articles, white papers etc. Today social media is king and drives majority of the traffic on the web. Brand presence on networking sites such as facebook, orkut, twitter are perfect to enhance and spread the goodwill and name of the company. Partner sites help with good web presence and publicity. These sites can include brand ties ups such as product retailers, suppliers and distributors amongst others.

A decent web presence is the need of the hour with the mud slinging at an all time high in the webosphere. Rikhav Infotech helps protect your reputation.


Darshan Beloshe said...

Its very true that in todays world many organizations and companies are launching new products and marketing them on the newspapers, TV ads and radios but when it comes to the online on the internet one bad response from any customer can damage the reputation, thus online reputation management comes in the vital roll towards marketing anything online.

Jitendra... said...

Wow very nice & informative blog. It is useful for us.

Amit Seth said...

Who has launched just their new online business, and they have no patience till their website get know peoples through search engines, they have this best option to get popular their brand. I read couple of reviews of business branding. According to these reviews Online Reputation Management is the fastest way to get your business popular.

Daniel said...

I have searched a lot and I find your site which has given new informations and knowledge to me. I am really happy by reading your site.

Online Reputation Management

repfixer said...

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Business Reputation Management

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