Oct 29, 2010

Do you have the passport to branding?

Awareness is at the core of a great brand. Your passport to great branding online lies in the social media and the social networks. To have presence on some of the major social media sites such as facebook and twitter is a good investment in terms of time and effort. Twitter is an unparalleled social media site where one can build an audience of followers.

Twitter is also ideal for networking and keeping a tab on what others in your niche are up to. Its helps connect with readers as well as clients. One can always listen to what is being said about oneself and respond appropriately. Engaging and interacting with others helps build up audience. Facebook and MySpace are other social medium giants on the internet waiting to give you the much needed exposure.

Other mediums are photo sharing websites such as Flickr. For uploading videos keep a youtube account. Once the videos are uploaded you can share them on your blogs and websites. Social book marking sites such as digg.com and stumbleupon.com are great for voting. You can bookmark your posts at these websites and share with your friends and associates. Another good social book marking site is del.icio.us.

Multimedia sharing and socializing with the netizens is the way in which one can spread the word on a good brand. A word press account gives more power to your brand value. The benefit of wordpress.com is the opened benefits. For personal branding linkedin can be useful. Ultimately gmail.com is highly recommended for its capacity as a reader, docs, calendar and many more.

Oct 27, 2010

Live Journal growing stronger through the times

It was one of the free blogging platforms to first emerge on the scene. Live Journal was introduced by Brad Fitzpatrick of Danga Interactive in April of 1999. During the initial years this blogging community was accessible by invitation only but was later on available to one and all.

In the days before facebook Fitzpatrick used Live Journal to keep in touch with his old friends from high school. It started out as a fun project. It became very big for the likes of one person and soon the potential of Live Journal was realized and a team of engineers was promptly hired.

This blog community is refreshing and innovative. The website boasts of nearly 31.3 million communities and journals of users far and wide. And its network of journals receives hundred thousands of post every day. It seems to be growing only stronger in the changing times of the web.

The site is well tuned with the social media. You can log in to LJ using a twitter account. One can even repost their tweets (public) automatically here. LJ even has a mobile version which can be visited at m.livejournal.com. While Fitzpatrick continued working on the website in 2005 the website’s owner Danga Interactive was bought by Six Apart. The ownership of the website in 2007 again changed hands now to a Russian firm known as SUP. SUP even established the Live Journal Inc to look after the website.

Oct 25, 2010

Blogging with the world’s first online diary

The world’s favorite Microsoft Word dictionary continues to draw a red line under the words blogger and blog. But these words are the keys to many lives and businesses in the web world. They have been going strong since their debut in 2003.

The history of blogging is quite lengthy. The time of its start was unlike anything today. Then plaid was the style, a rock idol had passed away and internet was showing sparks of a revolution on the college campuses. As early as 1994 saw a college student by the name of Justin Hall start an online diary called Justin’s Links from Underground. Three years later this pioneer blogger gave the world the term weblog. And Peter Merholz later coined the term blog from it.

And today the web is abuzz with millions of bloggers who write on everything under the sun. Open diary was a first in forming a community of online journal keepers. It was founded by Bruce Ableson in 1998. Here the users could reach other people’s write ups and even comment on the posts. The website has five million accounts and counting. Currently half of a million diares are being written on this community.

Oct 20, 2010

The Common Wealth Games In India rocked!

India kept its promise by putting up a spirited show and performance. The opening ceremony was surreal with giant aerostat balloon keeping the audience thrilled. The people of Delhi went berserk in cheering for the athletes. The home advantage and dedication worked as the country zoomed to a never before second position rank with 38 gold medals. Australia was unmatched in its sporting abilities while England occupied the third position. 

With the inspiration of the games and the performance of our athletes we are certain to see more such instances. Rikhav Infotech salutes our athletes and those of the world.

Some moments from Commonwealth Games 2010:

Shera (lion) - the mascot of the 2010 Commonwealth Games, New Delhi

Indian sports stars Sania Mirza and Kapil Dev walk during Queen's Baton relay ceremony at London. The ceremony starts the countdown to the 2010 Commonwealth Games in Delhi. PTI Photo
India wins two Gold in Shooting on the second day of the III Commonwealth Youth Games
India wins two gold in shooting on the second day of  the III commonwealth

Oct 18, 2010

Our Founder wins the entrepreneur of the week award

The journey of our founder, Ritesh A. Sarvaiya found yet another fan following among the guys at yourstory.in. On the website they have covered a complete feature length interview as they awarded Ritesh the entrepreneur of the week award.

Mr. Ritesh Sarvaiya founder & CMD at Rikhav Infotech

Ours is integrated web solution’s company which has more then three hundred foreign clients to our credit. But that is not what makes us a champion, the company’s dedication to do something out of the box and innovative has helped it stay ahead of competition.

In the interview Ritesh recounts how the company that started with a team of eight members has metamorphosed into a 150 plus employee family. Read more about our prized employer’s journey from Mumbai to New York.

Oct 15, 2010

Witness the excitement of Navratri and Dussehra at Rikhav Infotech

Employees dressing up in traditional and colorful glitter strewn attires and the beat of the navrati music will welcome you to Rikhav Infotech. Be part of the positivity and culture as we celebrate the auspicious occasion of Dussehra on 16th of October. We cultivate and recognize talent here in our organization whatever field it might be in. Keeping this in mind our dear employee Vareeja Thakkar will help us get close to real music as she plays her mandolin. Come celebrate the victory of good over the evil.

Oct 14, 2010

What happens when twitter fails?

Yes you need to be prepared for this. Twitter most of the times is very efficient and synonymous to its name the twittering activity never stops be it day or night. But at times this giant of a social medium goes over its maximum capacity. At this sad point in time all interaction comes to a stand still. One will not be able to read any tweets or publish any tweets.

When this happens the users are redirected to a page which displays a graphic image of a whale. This image was designed by graphic artist Yiving Lu. The users now refer to this image as the ‘fail whale’. Similar tactics are used by other international social mediums. This includes orkut which is a rage in countries like Brazil, Russia and India. When the traffic to orkut server breaches the limits the users are redirected to a page which reads no brownies for you. Such issues are usually rectified within minutes and you should be back to tweeting to your hearts content. As they say the buzz never dies!

You may like to read also latest trends at Twitter.

Oct 12, 2010

How to get a top 30 ranking in the Search Engines?

All the major search engines such as Google, Yahoo, bing and MSN are where the major battles of the web are fought. It’s here that some websites are crowned kings while others bite the dust. When users search for information similar to the website hosted by you, being a top 30 website increases the visitor traffic to your site. This can translate into more revenue and sponsors.

Users look for quick information and usually one of the top thirty search results are able to satisfy them. So if you are not one of the top searches it reduces your visibility on the web scene which affects business. A plan of action is decided after reviewing the current ranking for the website which includes preparing a list of keywords and checking the strategies of the competitors.

The ‘key’ words

Our experts can very well ensure that in a short span of time your website will rank among the top thirty listings of search engines such as Google, Yahoo etc when you enlist our services. To optimize your web site for the search engines we will derive an expansive list of keywords which the target audience can make use of. These keywords would be centered on the information provided by you and will decide the traffic and the fate of your website.

A link to the world

Based on a variety of factors and the regulations of the search engines we will decide on a strategy which will be aimed at optimizing the website for the search engine. We provide great internet marketing in the form of link building. We connect your website with various others and the relevant web directories all over the web to drive traffic and visitors to your site. This helps achieve a superior ranking on the Google search engine.

For a successful optimization and Google ranking many reasons can come to play. The time taken to achieve results depends upon the current state of the website, competition and rivals and the niche. A website can be successfully optimized to be a top ranking site and can take three to ten months time.

Our promise

We are professionalism personified with monthly statistics to note the improvement and magnitude of traffic to the website. These statistics helps understand the visitor’s interest in the website and the ranking of the website by the search engines. Give your website wings to soar to the top of the search engine ranks with Rikhav Infotech to guide you there. Come see the difference.

Oct 10, 2010

Driving traffic with Social Bookmarking

The social websites such as facebook, twitter and orkut amongst many many others see no end to their dominance as they drive the world’s traffic. And its potential is slowly seeing a revolution in way business collaborates with the web.

One of the many outcomes is social bookmarking. Search engines are getting better and better in reading the minds of the users to provide them with well suited information. But the searches are many a times loaded with pesky adverts and useless sites. And sometimes the finding needed website is like searching a needle in a hay stack.

The new trend in the social media network is sharing websites and links with your friends. And all it takes is a click of a button. Take for example the hugely popular facebook. Many of the websites give you an option ‘like next to their content and blog posts. You simply click ‘like’ and the content is shared with all your friends. And if your friends like it they click ‘like’ and share it with their bunch of pals.

By this way of social bookmarking a popular post can easily make its way across half the world in lightning speed. We understand the potential of the social media and you would see that all our blogs and websites are engineered to the tune of the social media networks and search engines. The popularity of a blog and its garnered traffic is judged by the social media yardstick. So do want huge facebook fans and hoards of twitter followers come to Rikhav Infotech.

Oct 8, 2010

Are you following the latest trends at Twitter?

We have enough proof to say how social media is revolutionizing the web experience. Latest news also confirms the same as it reports that the average youth spends five to six hours a day on the internet. Twitter is at the core of this social media revolution with everyone finding an outlet to their emotions and daily babbling and banter.

Popular trends are one of the latest inclusions to the twitter fanfare. It is a great addition, which can display the entire buzz by someone popular at that moment. Like the presidential election speeches by president Obama generated a lot of buzz on the internet and on twitter. Hence similar subjects of wide spread discussion will show up as a popular trend which can be again tracked by many. This makes getting news and information which is the current rage globally.

But on the downside it has opened up new avenues and tactics in spamming. People with the hopes of making their discussion and articles part of the popular trends on twitter take interest in bombarding the twitter arena with their spam tweets. So this gives rise to a lot of non-popular and false trends in the popular list. Rikhav Infotech believes in fair usage of the social media as good content what ever the odds will bring in readers from far and wide while our optimizers leave no stone unturned in getting our websites to you.

Oct 7, 2010

Helping create stunning Logos

A logo is not just a doodle with a tag line but it is a mark of how a brand is recognized the world over. A logo is at the core of branding. It is how the common public recognizes a brand. A great logo manages to captivate the audience and creates an emotional bond. Rikhav Infotech in its logo designing endeavors aims to create an ideal representation of a company’s values, ethics and culture.

We design and develop a logo keeping the philosophy of the company topmost in our heads. Circumspection of the company’s core values, aims, goals and ethics helps us design a logo which beckons praises and attention.

Rikhav Infotech harbors a competent team of creative developers and graphic designers who are well versed with designing the effectual logo. Experience is required to create a stimulating and engaging logo. Our dedicated team of designers works on a single and specific project at a time. Chances of a boring or mundane design are a rarity. The resultant design is the effort of a team of several heads. We believe is quick work so we create simplistic, easy to remember and unique logos which do not take long to create.

Check the wide array of websites and businesses which proudly bear our custom designed logos with élan and pride. Come add value to your brand and join hands with the market leader, Rikhav Infotech!

Oct 4, 2010

Online Reputation Management fights negative publicity on the ’net

The internet brings new ways of marketing and publicity for a product. And what it also unexpectedly garners is bad publicity and a negative image. Imagine what effect it would have on the sales of a company when bad reviews and malicious news crops up in the search engines. It would reduce years of toil and hard work to null.

We at Rikhav Infotech realized this and indigenously designed and created a concept which would help the companies around the world in protecting their image from being tarnished. This concept is known as Online Reputation Management (ORM). It is sure to catch on like fire. The ORM makes use of public relations and marketing along with marketing of the search engine.

Today for finding the right type of website people make use of search engines such as Google and Bing. Google is like a supermarket when you can find products. And websites are like different sections such as groceries or cold storage which cater to a specific product type.

Nowadays calling up a friend for advice or asking your parent for a health tip is a rarity with everything available on the internet. And these search engines help a website in getting an audience. And as mentioned they are also driving the people away due to bad customer feedback or negative campaign by a rival company.

Everyone wants to be in the top ten rankings of the search engines. Ultimate goals of any successful brand are high rankings and visibility. Our strategies help in pushing the garnered bad publicity down the search engine rankings and out of the public eye. Statistics prove that the common public hardly ever views more than two pages of the keyword results of the search engine.

With the ORM services Rikhav Infotech helps achieve and ensure high listings and indexing in search engines for all corporate communications and positive web sites for our clients. This helps develop a positive and healthy web presence for the company and the product. ORM helps in attaining top positions of the listings of the search engines. Through the means of our services you can maintain the reputation of your brand in the global web sphere. This also helps create online assets. These online assets make you more actively involved in the web and with your consumer. These assets are controlled and owned by your brand.

The online assets include corporate sites, sister sites and even micro sites. A blog for your company which encourages employees to talk about their experiences in the company is a crucial online asset. These blogs also help the consumer get acquainted to proceedings of the company and give the company much needed exposure and connectivity. Blogs help spread positive word and also connect with prospective employees.

Corporate communications are also important online assets for a company. They can include case studies, press releases, testimonials, articles, white papers etc. Today social media is king and drives majority of the traffic on the web. Brand presence on networking sites such as facebook, orkut, twitter are perfect to enhance and spread the goodwill and name of the company. Partner sites help with good web presence and publicity. These sites can include brand ties ups such as product retailers, suppliers and distributors amongst others.

A decent web presence is the need of the hour with the mud slinging at an all time high in the webosphere. Rikhav Infotech helps protect your reputation.