Employee, Brand and the Social Media

For many organizations, companies and their brand managers the actions of their employees on the internet social sphere remains an untamed and daunting frontier. When employees are allowed to the new social web through the means of individual stories and internal messaging the company’s brand can be communicated successfully to the consumer.

There has been an increase in monitoring and strict policies for the social media behavior of the employees. This is due to the tales of caution from the early days of the social media which arose due to mixed and poor communication and stories that of indiscretion.

But slowly the businesses have woken up to the lost opportunities and the new avenues. Some of the perceptive brands have made changes to their ‘internal position’ on the activities of the employees on the webs social network. Many of the organizations have moved beyond the firings due to a Facebook ‘faux pas’. They are now actively involved in ways for the employees to make use of the social medium for personal as well as professional reasons.

There has been a huge change in attitude following the potential of the social media coming into the open. Brands are increasingly becoming proactive while encouraging the employees to express themselves, share opinions and thoughts while involving the brand. This change is positive and good news for the companies as well as the power of the internet in our lives.

We at Rikhav Infotech help in empowering your brand by successfully merging your online assets and the social media to keep you updated with the times.

A Youtube Presence is a must for your business

With this video portal emerging as the next best thing, everyone seems to be tuned in. It is the season of the viral videos with social media adding to the power of YouTube. Nowadays a YouTube presence for any brand is an essential medium to tap into.

These videos are an important part of search engine listings makes them that much more necessary. Every video that is uploaded on Youtube is indexed and tagged by the search engines.

While people do not like pure commercials there are many individuals who will be interested in what you are selling. People like anything that is entertaining or informative. So videos of your product depicting how to select them for particular needs, fixing them or using them and their special features will find an audience.

One can even share their expertise beyond their products and connect and build a good following. Sharing the knowledge in your business sphere will also help attract like minded individuals.

For example if you’re a web developer you can showcase the various websites you have developed and take the audience on a virtual tour of what goes into the making of any website. One can even share expert tips on creating a website and sharing the latest technology updates and changes in web development.

Some creative thinking will definitely help in coming up with some interesting ideas for a regular or semi-regular series of videos for the YouTube audience. A great example of using videos to sell products is of WineLibrary.tv which made dollar sixty million during the last year. And it didn’t even make use of the Youtube power which speaks volumes that videos have arrived in the Search Engine scene.

Live Journal growing stronger through the times

It was one of the free blogging platforms to first emerge on the scene. Live Journal was introduced by Brad Fitzpatrick of Danga Interactive in April of 1999. During the initial years this blogging community was accessible by invitation only but was later on available to one and all.

In the days before facebook Fitzpatrick used Live Journal to keep in touch with his old friends from high school. It started out as a fun project. It became very big for the likes of one person and soon the potential of Live Journal was realized and a team of engineers was promptly hired.

This blog community is refreshing and innovative. The website boasts of nearly 31.3 million communities and journals of users far and wide. And its network of journals receives hundred thousands of post every day. It seems to be growing only stronger in the changing times of the web.

The site is well tuned with the social media. You can log in to LJ using a twitter account. One can even repost their tweets (public) automatically here. LJ even has a mobile version which can be visited at m.livejournal.com. While Fitzpatrick continued working on the website in 2005 the website’s owner Danga Interactive was bought by Six Apart. The ownership of the website in 2007 again changed hands now to a Russian firm known as SUP. SUP even established the Live Journal Inc to look after the website.

What happens when twitter fails?

Yes you need to be prepared for this. Twitter most of the times is very efficient and synonymous to its name the twittering activity never stops be it day or night. But at times this giant of a social medium goes over its maximum capacity. At this sad point in time all interaction comes to a stand still. One will not be able to read any tweets or publish any tweets.

When this happens the users are redirected to a page which displays a graphic image of a whale. This image was designed by graphic artist Yiving Lu. The users now refer to this image as the ‘fail whale’. Similar tactics are used by other international social mediums. This includes orkut which is a rage in countries like Brazil, Russia and India. When the traffic to orkut server breaches the limits the users are redirected to a page which reads no brownies for you. Such issues are usually rectified within minutes and you should be back to tweeting to your hearts content. As they say the buzz never dies!

You may like to read also latest trends at Twitter.

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Driving traffic with Social Bookmarking

The social websites such as facebook, twitter and orkut amongst many many others see no end to their dominance as they drive the world’s traffic. And its potential is slowly seeing a revolution in way business collaborates with the web.

One of the many outcomes is social bookmarking. Search engines are getting better and better in reading the minds of the users to provide them with well suited information. But the searches are many a times loaded with pesky adverts and useless sites. And sometimes the finding needed website is like searching a needle in a hay stack.

The new trend in the social media network is sharing websites and links with your friends. And all it takes is a click of a button. Take for example the hugely popular facebook. Many of the websites give you an option ‘like next to their content and blog posts. You simply click ‘like’ and the content is shared with all your friends. And if your friends like it they click ‘like’ and share it with their bunch of pals.

By this way of social bookmarking a popular post can easily make its way across half the world in lightning speed. We understand the potential of the social media and you would see that all our blogs and websites are engineered to the tune of the social media networks and search engines. The popularity of a blog and its garnered traffic is judged by the social media yardstick. So do want huge facebook fans and hoards of twitter followers come to Rikhav Infotech.

The social media bandwagon

Being constantly visible and constantly engaging your target audience(s) seems to be the in thing to do these days and all the cool kids seem to be doing it. By kids we obviously mean businesses, and by businesses we mean specifically your business. What’s that? You’re not really sure you’ve optimized your social media management for maximum damage (figuratively speaking, of course)? Well then, what are you waiting on, an invitation or Christmas? Every company and their employee is fast jumping on to the social media bandwagon and if you don’t do so anytime soon you’ll be left running behind said bandwagon while asking the bandwagon to wait up, but by then it’ll be too late. Your competitors will have stolen a march on you and they’ll be pointing and laughing at you while riding off into the distance on said bandwagon.

Scary situation, isn’t it?

But it need not be that way. As always, there is a knight to be found in pristine, freshly polished and oiled armor and if you’ve missed the social media bandwagon, climb aboard our trusty steed and we’ll help you catch up with and pass the madding crowd. Who are we? Why, that’s an excellent question. We are Rikhav Infotech and we are one of India’s fastest growing young IT companies, and our battery of social media optimization options will help your business pick up the gauntlet and engage your audiences as you always should have. No need to thank us and shed tears of happiness, our tariffs are quite reasonable although a job well done is (almost) reward in itself. What we offer are a slew of social media tools for you to power your business with. Keep your audiences engaged and in the loop and your business will stand to benefit from it. Our services include:

•    Corporate Blog Management
•    Micro-blogging
•    Social networking 
•    Social bookmarking
•    Social news
•    Video-sharing
•    Photo-sharing
•    Wikis
•    Document sharing
•    Chronicling events

We are Rikhav Infotech, and we are your knights in shining armor.

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