Feb 21, 2011

The power of friendship marketing should never be underestimated

Never underestimate the power of friendship marketing; someone once said that friends are the family that we choose for ourselves on this planet, and that might perhaps give you an idea of the potential friendship marketing holds for you. No matter what kind of business you run, using the trust of a customer to reach out to someone completely unknown is something only friendship marketing can do for you. Don’t mistake friendship marketing with making a Facebook page and trying to get tons of “friends” and signing up for Twitter looking to get “followers”. Friends never use one another, and that is the biggest strength of friendship marketing.

I have a friend whose blog I often read simply because his passion comes through so clearly in his writing. In turn, I simply share his posts on Facebook or Twitter whenever one of his messages resonates particularly strongly with me. Not for a moment did I think anything would come to me for tweeting or sharing his post, but I was getting thousands of visitors to my website and profile within days of doing so. And all because I had shared that post…now, I never saw that coming, but it did. That’s the power of friendship marketing. I’m beginning to notice that there is a distinct difference between those that choose to work around the clocks to simply network and those that work equally hard to make friends. I know which camp I’d rather be in.

Sometimes, you follow someone on Twitter in the hope of being followed in return, and sometimes you add someone on Facebook hoping that they’ll add you in return. That is not what I’m talking about here. Adding hash tags to let someone know that you follow back is not friendship, it’s purely professional. That is almost purely about the gains on offer an reciprocity (you scratch my back, I’ll scratch yours). I am instead talking about building not connections to connect, but connections to people via honest to goodness conversations. It’s very difficult to build relationships 140 characters at a time, but it’s not impossible. Social media has a personal upside that has been ignored up until now, and those that take advantage of friendship will stand to gain the most.

Desc: Social media has a personal upside that has been ignored up until now, and those that take advantage of friendship will stand to gain the most.

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1 comments:

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