Your customers definitely see value in communications from your company and your rivals are starting to get tuned into the worth of business blogging, so isn’t it time you caught up with things as well. Most of you might be wondering where the sense in blogging is, especially business blogging. Each blog is like a little voice lost in the millions of other voices trying to say the same thing, and some times different things. And with most of these blogs, the quality of writing is lousy. Alright, I’ll concede that you might have a point when you say this, but don’t shut your eyes to it. It is perhaps the most important change to the internet since its inception and it has the capacity to profoundly affect the way every business is run, tours included. It doesn’t whether you deal in potato chips or microchips, blogging should not be an elective option. It is a key way in which to connect with your customers and you should ignore it at your own peril.
Perhaps blogging really captured the imagination when President Obama used it while campaigning, seeing how much it helped him in his campaign. The fact is that a majority of the information we consume these days is digital. Our photos, our explanations by way of powerpoint slides, legal documents, phone messages, everything is all part of a larger digital fortress whether you like it or not. And that’s why business blogging is so important, because it is so all-pervasive. If it is something terrible, everyone will link to it and it will become a viral hit on the internet. If it’s something wonderful, it’ll still have the chance to go viral, but there is a finality to the blog; even if you delete it, you can’t really remove it from the ‘net. So make sure you put your best foot
forward.
Just as the printing press revolutionized printing back in 1440, business blogging too is changing the ways in which businesses communicate. Embrace it or end up being crushed by those who embrace it; the choice is yours.
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