Feb 9, 2011

Business blogging can change the way you do business



Your customers definitely see value in communications from your company and your rivals are starting to get tuned into the worth of business blogging, so isn’t it time you caught up with things as well. Most of you might be wondering where the sense in blogging is, especially business blogging. Each blog is like a little voice lost in the millions of other voices trying to say the same thing, and some times different things. And with most of these blogs, the quality of writing is lousy.

Alright, I’ll concede that you might have a point when you say this, but don’t shut your eyes to it. It is perhaps the most important change to the internet since its inception and it has the capacity to profoundly affect the way every business is run, tours included. It doesn’t whether you deal in potato chips or microchips, blogging should not be an elective option. It is a key way in which to connect with your customers and you should ignore it at your own peril.

Perhaps blogging really captured the imagination when President Obama used it while campaigning, seeing how much it helped him in his campaign. The fact is that a majority of the information we consume these days is digital. Our photos, our explanations by way of powerpoint slides, legal documents, phone messages, everything is all part of a larger digital fortress whether you like it or not. And that’s why business blogging is so important, because it is so all-pervasive. If it is something terrible, everyone will link to it and it will become a viral hit on the internet. If it’s something wonderful, it’ll still have the chance to go viral, but there is a finality to the blog; even if you delete it, you can’t really remove it from the ‘net. So make sure you put your best foot
forward. 

Just as the printing press revolutionized printing back in 1440, business blogging too is changing the ways in which businesses communicate. Embrace it or end up being crushed by those who embrace it; the choice is yours. 

Jan 31, 2011

3D-Animation And Second Life – A Great Jump in Virtual Reality

Virtual reality … that’s the word of today; and the best example is 3D-Animation. With 3D-Animation, the entertainment world is gaining a high like never before. 3D movies, cartoons and games, 3D technology is like a gift to the world of amusement. Talking about games, the leader in 3D animated games is Second Life – an environment highly imaginative and creative. When one visits second life, it no more remains a game; it virtually becomes the second life. A fully textured and high resolution avatar based game - truly a wonder. With this game, common people are served with the opportunity to explore their creativity. The developer of this kind of a game, Linden Labs, has allowed, in an easy and interesting way, non gamers to build 3D graphics with this platform of Second Life

3D-Animation and Second Life together are a dream come true for the people who love interacting with other citizens of the world. It is like life given to online text chatting. The world of 3D and Second Life is so rich when taken to features and learning. People not only meet new characters but also expose, share, sell and buy creativity. Yes! They buy your creativity and you can sell it actively in real time. The great art gallery, Enaxia, in the Second Life environment is a virtually living example of these trades. Like a real art gallery, Enaxia also has works of art hanging on the walls. There is also an entertainment zone like a fair, full of riders and roller coasters. A Second Life beaver can enjoy all this and other space.

3D-Animation and Second Life provide a living example of a bizarre night’s dream and the atmosphere is so appealing towards art and creativity and the technological interventions. All this is done by building objects that are interactive in nature. This is done by using a simple scripting language (a kind of programming language), which is simple enough for non programmers to follow, and gradually they begin enjoying! This is a good strategy to increase the widespread participation of lifers in huge groups. Second Life has got ever changing and dynamic landscapes and sceneries that are visually stunning, with concept so suiting the social interests of human beings.

Jan 29, 2011

Rikhav InfoTech Success Story – The Secrets Revealed


The eve of 31st December, 2010 brought about a vibe for everyone at Rikhav Infotech, present at that moment. For those who missed it then, this is the time to gather the missed beans of his success story that the CMD, Mr. Ritesh Sarvaiya, had spilled. This is an article where the CMD will explain his journey from the time he seeded Rikhav InfoTech till now, that the seed has grown into a healthy plant and is among one of the biggest and growing companies in the IT and outsourcing industries. He also shares the success mantras that helped him to achieve such a novel name and fame. Come; let’s hear it from and for Ritesh.

Ritesh describes his foremost step of success as his co- workers and employees. He enrolls the name of his core team members and the agents who work for his company in the list of people to be thanked for supporting the vision he had way back when he started the company. Vision reminds me of the Rikhav InfoTech CMD talking about his vision, which he had in the year 2006. The man believes in having a vision towards the future success, channeled through wise planning, hard and smart work and dedication. Thirdly he describes the quality of being Different and trying to do things differently as a success mantra.

Setting a target for your own self, believing in yourself, the ability and courage to judge and take risks, being committed to your work in a truly professional manner, taking the challenging failures as stepping stones to success are all essential characters of the story which Ritesh Sarvaiya narrates to brief up his path of success to the world. He truly believes in the fact that Success is not Money, and sets a great example for all who weigh success in terms of currency. He thanks his futuristic approach, a priceless gift from the nature, for being a sole backup for his speechless success. Last but not the least; he thanks his Parents and God, who are the co- creators of his destiny and the success he has achieved today.

Nov 16, 2010

Great Mobile Blogging platforms

The web services that we use today are evolving as we speak. They are becoming more multi functional and multi faceted especially when it comes to social media and networking. 

The debate is free flowing when it comes to demarcating what is and what isn’t part of a particular segment of the market. For instance, content and marketing have seen so many twists in the tale that it is no longer clear where blogging begins and as to where the networking finishes.

Softwares and utilities for the mobile interface have grown to become power assets in fulfilling a variety of tasks. A good example is the plethora of items which can be found in the App Store by Apple. With each passing day the iPhone and iPod touch supplies for download are increasing. Here we enlist and review some of the devices which are good for mobile blogging.

In the blogging space there are many which offer robust frameworks, invigorating designs and templates and are free for use. Some of the popular ones across the blogging sphere which boast of huge users include WordPress, Blogger, TypePad, Tumblr and Live Spaces amongst many others. But only two out of these have official and native applications for iPod/ iPhone. There are WordPress and TypePad.

WordPress took the plunge after TypePad made itself at home in the mobile blogging scene. Both the mobile blogging platforms have garnered good reviews as of now. Both the platforms help in editing the blogs, posting and uploading photos. TypePad offers support for English as well as French.

The Micro blogging scene on the mobile platform is more expansive and intriguing. iTunes offers Twitterific, Twittelator and Twinkle for people who can’t do without tweeting. Twitterific is reliable and pleasant. There is a browser within the application which can be beneficial for those who frequently click on the URLs posted by their friends. The webpage loads in the inbuilt browser and once you have seen the webpage you can close the screen and continue tweeting. There is no need to toggle between two applications with twitterific.

Twinkle on the other hand is designed keeping aesthetics in mind. The application also adds a location feature so that you can converse with the users of a specific area. The application however crashes routinely. An update however is on the way to fix this.

Nov 15, 2010

Understanding your website’s bounce rate

With the social media sharing and smart SEO many users are landing directly on the blog posts and the product pages. Businesses therefore need to work on these first impressions at every entry point to their website to stop the user from reaching the back button. The two terms of exit rates and bounce rates at many times tend to give rise to confusion.

Bounce rate is used to describe the visitor percentage that visit a page but do not visit any other page in the site. It is used to measure and understand how effective the landing page is. The bounce rate is also connected to advertising campaigns and SEO. In some cases the page might be designed to provide the visitor with information and nothing else. In such cases the bounce rate will not be relevant.

website’s bounce rate

Exit rate is the term used to describe the visitor percentage that leaves the website from a specific page. This percentage helps gauge the performance of particular pages of a website. A page which has a high bounce rate means it is making a bad initial impression on the visitors. As per expert web analytics anything less than 30% of bounce rate is good while a bounce rate over 60% indicates a problem.

Google Analytics is a great tool to keep a tab on the traffic statistics for your site. There is a section in the tool known as benchmarking which allows people to compare their website’s bounce rate with other sites in similar category and having same size. The statistics for the bounce rate of a website can vary depending upon the type of pages and sites you are measuring.

A blog which offers all the contents on the same page itself will have a higher bounce rate of visitors. Generally blogs have an average bounce rate of 80%. This and other statistics like the time visitors spend on the site and the quantity of comments will help understand the performance of the blog. Best standard however is measuring the bounce rate of the individual over the time parameter.

Nov 9, 2010

Employee, Brand and the Social Media

For many organizations, companies and their brand managers the actions of their employees on the internet social sphere remains an untamed and daunting frontier. When employees are allowed to the new social web through the means of individual stories and internal messaging the company’s brand can be communicated successfully to the consumer.

There has been an increase in monitoring and strict policies for the social media behavior of the employees. This is due to the tales of caution from the early days of the social media which arose due to mixed and poor communication and stories that of indiscretion.

But slowly the businesses have woken up to the lost opportunities and the new avenues. Some of the perceptive brands have made changes to their ‘internal position’ on the activities of the employees on the webs social network. Many of the organizations have moved beyond the firings due to a Facebook ‘faux pas’. They are now actively involved in ways for the employees to make use of the social medium for personal as well as professional reasons.

There has been a huge change in attitude following the potential of the social media coming into the open. Brands are increasingly becoming proactive while encouraging the employees to express themselves, share opinions and thoughts while involving the brand. This change is positive and good news for the companies as well as the power of the internet in our lives.

We at Rikhav Infotech help in empowering your brand by successfully merging your online assets and the social media to keep you updated with the times.

Nov 7, 2010

Clearing the air on HTML5

In Previous post I wrote about HTML5 Changes. You might have enjoyed last post about how HTML5 has changed the webpage look.

HTML5 has clearly got the whole webosphere a buzz with confusion and discussions. A lot of hype also surrounds this new entrant in town. To put things in perspective HTML5 is the evolved version of the HTML which will aim to make web development and designing simpler and easier.

It offers a new array of functions which were earlier only possible with the help of plugins. These functions will help create rich interactivity for applications and websites across many screens. HTML5 is also gaining momentum in the tablet and smart phone development due to usage of the WebKit in the mobile devices.

While HTML5 is being worked upon yet there are a variety of ways in which users can make use of the new elements of the new face of HTML. Developers can make use of the new Header and Footer by making classes with same name and connecting them to divs in a page. The new elements of HTML5 can be used with the combination of CSS and JavaScript to make sure they are compatible with old browsers.

Web developers can make use of the forms of HTML 5 with the new element known as input. Developers should first expand their skills of technology their already know. Understanding the new functions of CSS3 is a good place to start. Watching out for the various Frameworks for JavaScript that are coming up is a good practice. One should also follow the developments through the means of the many blogs.

HTML5rocks.com and HTML5tutorial.net are among some of the guides available on the ’net to update you on html5. Browser support is the crucial factor this time around so developers should keep in their minds the platform that they are developing for.